Behind The Scenes Of An Animated Ad-Think Roger Rabbit!

Posted by GreaterGoodness

Mixing live actors with animated characters is nothing new. Gene Kelly danced with Jerry Mouse in “Anchors Aweigh” in 1945 and “Mary Poppins” flew into our hearts back in 1964. And who can forget 1988’s “Who Framed Roger Rabbit?” But how did they do all that?

Here’s an ad that was filmed recently using the same techniques. This first video shows the technique of using chroma key or “green screen”. By using a green backdrop and dressing their performers in green, that green color can be digitally removed. That bright green is used because it typically is not a color most people wear, although blue screens are also widely used in Hollywood. This is also the process used for TV weather reporters when they are referencing their fancy weather maps. If the actor is wearing a shirt in the color similar to the screen, they will appear to be a floating head! Check out the “before” and “after” of this ad being made:

And here is how the ad looks with the digital effects in place:

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